From weekend Snapchat clips to a full-time creator career

Three years ago, Reem was an office administrator who spent her weekends in the family kitchen in Abha, filming her mother cooking traditional southern dishes and sharing the clips on Snapchat with a few friends.

She never expected the clips to travel beyond her circle, but her calm way of explaining and her care in telling where each dish came from drew thousands of followers within a few months.

The turning point

Her first paid opportunity came from a local spice brand that found her profile on ModelGo. Reem says the experience taught her that good content alone is not enough: meeting deadlines and agreeing terms clearly are what make a brand come back.

I never changed my style for a brand. I chose the brands that suit our kitchen. — Reem

What helped her grow

• A steady posting schedule: three clips a week without a break.
• Expanding to TikTok and Instagram with content made for each platform.
• A ModelGo portfolio showing up-to-date figures and samples of past collaborations.
• Investing gradually in simple lighting and a good microphone rather than expensive gear.

Today

Reem left her office job at the start of this year. She now works with more than ten brands a year in food, hospitality and domestic tourism, and runs short workshops for women creators in her region.

Reem's advice for beginners: start with what you know well. Audiences sense honesty long before they notice camera quality.