Digital twins
Digital twins of real people, made with their consent and kept under their control
On ModelGo, a verified model licenses an AI-generated likeness of themselves, brands request to use it in their campaigns, and nothing goes ahead until the person behind the face says yes.
What is a digital twin? A real person, not an invented face
A digital twin is a likeness of a real model or performer, built by AI from photos the person supplies themselves. It makes it possible to produce new images and clips of them without a fresh shoot every time.
Unlike fully synthetic characters, every twin on ModelGo has an identified human behind it, who decides how their image is used and is paid for every licence.
- Built from photos the person uploads with their explicit consent
- Linked to a verified identity, never an anonymous account
- Used only within the limits its owner approves
For models: own your digital future
Your image is part of how you earn a living, and you have every right to decide where it appears and for how much. A digital twin gives you extra income that keeps coming in even on days you are nowhere near a set.
You set the price range, review every request before accepting it, and can pause a licence or withdraw your consent whenever you choose.
- A separate approval for every request
- A price range you set yourself
- Consent you can withdraw at any time
For brands and platforms: AI content you can actually use
A lot of AI-generated content never leaves the testing stage because nobody is sure who holds the rights. On ModelGo, every image rests on a licence signed by the person in it, with a defined scope, duration and set of channels.
You get real Saudi and Gulf faces that suit your audience and produce campaign content faster and at lower cost than a traditional shoot, without gambling with your brand's reputation.
Solutions for brandsBuilt on consent and legally sound
Digital twins on ModelGo are designed in line with the Kingdom's Personal Data Protection Law (PDPL) and the AI ethics principles published by the Saudi Data & AI Authority (SDAIA).
We do not allow deceptive deepfakes or any content that breaches Saudi law or public morals, and everything produced with a digital twin is labelled as AI-generated.
- A written licence setting the scope, duration and channels of use
- A clear AI-generated label on all content
- A stored record of every approval and every use
Every twin is ID-verified
No digital twin can be created without proof that the account holder is the person in the photos. That is why we require identity verification through the National Single Sign-On (Nafath) before any twin goes live.
This step protects models from impersonation and gives brands confidence that they are dealing with the actual rights holder.
- Mandatory verification via Nafath
- Photos matched to the account holder
- A manual review before a twin is activated
An API and ecosystem for partners
We are working to make digital twins available to platforms, agencies and design tools through an API, so licences can be requested and tracked from inside the systems your team already uses every day.
Licence terms and approval status travel with every request, so no twin is used beyond what its owner agreed to, whichever tool is involved.
Talk to us about partneringOne twin, many campaign uses
Once a twin is approved, brands can request it for more than one context, each with its own licence and its own approval from the owner.
- Product photos for online stores
- Posts and short clips for social media
- Digital ads and outdoor billboards
- Local versions of campaigns by region and audience
- Early concept visuals ahead of real shoots
«The real human pledge»
We believe technology should serve people, not replace them. That is why we make these commitments to every model and every brand:
- We will never create a twin of anyone without their explicit consent and a verified identity
- No twin will be used unless its owner approves that specific request
- Owners can withdraw consent at any time, and we stop new uses immediately
- We clearly label all AI-generated content and never pass it off as a real photograph
- We refuse deceptive fakes and any content that breaches Saudi law or public morals
- The person behind the face is paid for every use, and payment is only made once a request is confirmed
Digital twin FAQs
The twin is an AI-generated likeness, but it is based on a real, ID-verified person who agreed to its creation and who keeps the final say over every use.
The person in the image keeps the rights to their likeness. What a brand receives is a usage licence limited to an agreed scope, duration and set of channels, not permanent ownership.
We require verification through the National Single Sign-On (Nafath), then match the uploaded photos to the account holder and review them before the twin is activated.
Yes, at any time. Once consent is withdrawn we stop any new uses straight away, and content already published under an active licence is handled according to the terms agreed in that licence.
Yes. Everything produced with a digital twin carries a clear AI-generated label, in keeping with transparency and the Kingdom's AI ethics principles.
Deceptive deepfakes, impersonation, offensive material and anything that breaches Saudi law or public morals are all prohibited. We review every request before it reaches the twin's owner.